Results on the shelf. Not just advice.
We work directly with brand owners — securing retail listings, building buyer relationships, and growing revenue.
We close the gap between a great product and a growing brand.
Most founders don't have the buyer contacts, retail experience, or spare time to get their product in front of the people who decide what goes on shelf. Forge closes that gap.
We've taken that approach from a standing start to a national listing — securing the deal that brought Our Pure Planet's products into every Boots store in the UK, and putting meetings in place with retailers like TK Maxx. In parallel, we work with brands like Young Nails UK to grow revenue on Amazon.
Muhammed Patel
Founder, ForgeMuhammed founded Forge to give ambitious brands direct access to the retail relationships and marketplace expertise they need to scale — handling the pitching, negotiation and growth work personally, brand by brand.
The principles behind every brand we work with
Relationships first
We bring existing buyer relationships to the table and build new ones on your behalf — that's what gets a brand a real hearing instead of a cold submission.
Hands-on, not hands-off
We sit in the pitch meeting, run the negotiation, and stay on the account once the listing is live.
Results you can point to
A national listing in every Boots store nationwide is a result — and the standard we hold ourselves to on every brand.
Built for growing brands
We work best with ambitious, product-led brands ready to move into national retail and marketplace channels.
Brands we've worked with
A closer look at the work is on the Services page and the homepage — here's the short version.
OUR PURE PLANET
Our Pure Planet
Sustainable, zero-plastic-impact electronics. We secured a national listing taking their range into Boots stores across the UK, and put meetings in place with other major retailers including TK Maxx.
Harry Kane joined the brand as an equity part-owner and ambassador in 2023.
YOUNG NAILS UK
Young Nails UK
Professional nail product brand supplying salons and technicians across the UK. We're working to grow their brand on Amazon — increasing revenue through listing optimisation and ongoing marketplace strategy.
Let's talk about your brand
Based in Chorley, Lancashire — working with brands across the UK.